Shayne Ward

News pics have been issued as the Shayne Ward promotional machine ups a gear prior to the release of his new single and album in September.

Shayne is more than aware that he faces competition for Simon Cowell's attention as fellow X-Factor winner Leona Lewis prepares to release her debut material around the same time.

Shayne has the looks and the voice - this time it will all be about the material.

Original X-Factor winner Steve Brookstein isn't such a concern...