News pics have been issued as the Shayne Ward promotional machine ups a gear prior to the release of his new single and album in September.
Shayne is more than aware that he faces competition for Simon Cowell's attention as fellow X-Factor winner Leona Lewis prepares to release her debut material around the same time.
Shayne has the looks and the voice - this time it will all be about the material.
Original X-Factor winner Steve Brookstein isn't such a concern...
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