Australian Rugby League player Matt Cooper was the winner of the adidas Active Skincare Sexiest Man in League 2006 title. He plays for the St George Illawarra Dragons.
Australian sport appears to have a very different attitude towards the sexual appreciation of its male participants to that of the UK - it would be hard to imagine adidas sponsoring a similar competition in this country. This relaxed good humoured attitude seems to be also reflected in brands such as AussieBum - maybe it's all that sunshine and outdoors living. Maybe their sportsmen are just sexier...?
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